Tracking that holds up
Pixels, events and attribution rebuilt for checkout extensibility - so conversions are still counted after the old thank-you page scripts stopped firing.
Reporting
Numbers your team trusts - and acts on.
Most Shopify brands have more dashboards than decisions. We fix the tracking, set up reporting your team will actually read, and tie it to the work - so every build, AI workflow and CRO change starts from the real numbers.
The reporting layer
Reporting sits under everything else we do.
Tracking you can trust Recurring commercial reports Assay evidence layer Clear next decisions Proof the work moved
What we set up Track / report / decide
Commercial reporting
Recurring reports from Shopify and your stack - what sold, what stalled, margin, channel and cohort - in the format your team reads.
Dashboards with an owner
A small set of dashboards tied to real decisions, with someone accountable for each number - not a wall of charts.
Assay
Assay is Jaboo's proprietary evidence layer for Shopify. Live with design-partner stores, it separates trustworthy demand from noise and shows where credible journeys stall.
Feeds every pillar
The same numbers decide what to build, which AI workflows are earning, and which CRO changes to ship next.
Proof after launch
Every release is measured against the baseline, so you know what moved - and what did not.
How we start
Audit what is counted, then decide what is worth reporting.
Check what is tracked, what is broken, and which numbers the business actually runs on.
Rebuild tracking and data connections so the numbers can be trusted.
Set up recurring reports and dashboards - and Assay on design-partner stores.
Turn each report into the next decision across the store, AI and CRO.
Reporting
Not sure your numbers are telling the truth?
Send us what you track today and what you wish you knew. We will tell you what is broken, what is missing, and where to start.