Harris Farm
New grocery experience is live - and still evolving.
Live rebuild for high-volume grocery, with ongoing development across checkout, locations, and scale.
Live Ongoing Grocery
Shopify Premier Partner
Shopify stores built properly - then made better every month.
Full Shopify rebuilds, custom apps, and ongoing development across the commerce stack - for brands that need a partner who can ship properly and keep improving what is live.
Build
Measure
Optimise
Learn
Premier Partner
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Selected work Start an enquiry
Recognised brands. Real systems. Work that holds up after launch.
Who Is Elijah
New premium fragrance storefront is live.
Full rebuild for a fast-growing fragrance brand - richer brand experience, stronger commerce foundation, and Assay live as a design partner.
Live Assay Rebuild Fragrance
Deiji Studios
New CRO-led rebuild underway - tracked with Assay.
Long-term partner across AU, US, and Juem. Current work: a theme rebuild with conversion focus, tracked with Assay.
Rebuild CRO Assay International
The Perfect Cosmetics Company
64% more orders on 36% less traffic.
Channel-matched offer landings and journey work lifted CVR 83% year-on-year - now with Assay live as a design partner.
+83% CVR Assay 12.7% peak
Deliciously Clean Eats
New meal-delivery Shopify store is live.
Fresh storefront for a dietitian-led meal brand - weekly menus, subscriptions, delivery ops, and ongoing optimisation.
Live Subscriptions
BedsRus
Ongoing Shopify and POS support for a large AU/NZ retailer.
Management and support across a 75-store retail network, with a new Shopify theme build underway.
75 stores POS Theme build
Rippl
A full Shopify customiser app for personalised cans.
App development, theme block integration, 3D rendered cans, and a full preview experience before checkout.
Theme block 3D preview App build
What you can hire us for
Build the storefront. Connect the stack. Keep improving the system.
Shopify development
Build or rebuild the Shopify foundation.
Full Shopify and Shopify Plus builds, migrations, Markets, checkout and performance. ↗Apps and integrations
Make the wider commerce stack work as one.
Custom apps, admin tools, theme extensions, APIs and operational integrations. ↗CRO and performance
Diagnose the friction. Ship the improvement.
Journey evidence, UX, speed, merchandising and checkout changes delivered into production. ↗Technical direction
Turn competing priorities into a clear build sequence.
Technical audits, architecture and roadmaps before budget and momentum are committed. ↗Ongoing development
Keep momentum after launch.
Retained development, optimisation capacity and experienced hands for the hard brief. ↗Commerce systems
The storefront is one layer. We work across the system behind it.
Storefront architecture, Markets, checkout, and a stack your team can operate.
Theme extensions, admin tools and integrations for the way the business actually sells.
Separate useful demand from noise, find where credible journeys stall, and prioritise what to fix.
UX, speed, merchandising and checkout changes shipped into production - not left in a deck.
Perfect Cosmetics - 3.86% to 7.08%
One technical restructure, live at grocery scale
Nearly 900 projects for 700+ merchants since 2019 alone
Viewer-local time - store selection, channels, AI carts
Platforms we work across
How the work compounds
Build. Measure. Improve. Repeat.
Launch is a point in the process, not the end of the relationship.
How working with us works →- Foundation
Build
Ship the storefront, apps, and foundations the business actually needs.
- Evidence
See what is happening
Use analytics, customer evidence, and Assay where it fits to find credible friction and opportunity.
- Release
Ship the change
Fix the paths that waste traffic, margin, or team time - then prove it moved.
- Roadmap
Choose what is next
Feed the learning into the roadmap and keep improving the system as the business changes.
AI
AI proposes.
Experience decides.
We use AI to increase the speed and range of the work. Experienced people remain responsible for what is worth shipping.
How we work with AI →With design-partner stores, Assay helps separate trustworthy demand from vanity traffic and shows where credible journeys stall.
Nearly 900 projects of experience filters recommendations through what we have watched work - and fail - since 2011.
We build AI capability into reporting, product data, support and operations so your team spends less time on busywork and more time making the call.
Useful answers
The questions behind the brief.
What clients usually need to know before we decide whether the work is a fit.
Can you improve our current store, or do you only do rebuilds?
Both. We take on full rebuilds and migrations, but we also work inside existing Shopify stores - improving architecture, UX, speed, checkout, integrations and the operational layer behind the storefront.
Do you only work with Shopify Plus brands?
No. We work across Shopify and Shopify Plus. Fit is driven by the problem, the ambition and whether our team can create meaningful commercial or operational value - not a platform badge.
Can you handle apps, integrations and the wider stack?
Yes. Storefronts are only one part of the system. We build custom apps and admin tools, connect APIs and platforms, work across Markets and checkout, and design the logic that keeps the wider commerce operation joined up.
How do projects, retainers and ad-hoc work differ?
Projects have a defined outcome, scope and path to launch. Retainers provide ongoing development and optimisation capacity. Ad-hoc work suits a contained brief that needs experienced hands without becoming a larger engagement.
Do you run marketing, or only implement CRO?
We do not manage ads, media or content calendars. We improve what happens after demand reaches Shopify - landing paths, merchandising, UX, speed, checkout and the supporting systems - then ship those improvements into production.
What is Assay, and who can use it?
Assay is Jaboo's commercial evidence layer for Shopify. It helps separate useful demand from noise and shows where credible customer journeys stall. It is currently live with design partners and is not required for every Jaboo engagement.
Next step
Big rebuild, ongoing partnership, or a sharp one-off?
Send the brief. We will tell you what is worth building - and the clearest way to start.