2,847 to 4,660 year-on-year.
The Perfect Cosmetics Company
64% more orders on 36% less traffic.
Jaboo rebuilt the Shopify Plus customer journey around channel-specific intent, including TV viewers who saw the advert, searched on Google, and needed a fast path from recognition to purchase.
Fewer sessions, more revenue.
3.86% to 7.08%.
More than 3x prior-year baseline.
The opportunity
More value from every visitor already arriving.
When The Perfect Cosmetics Company brought Jaboo on in February 2026, the brand was driving meaningful traffic but converting at a category-typical 3-4%. The opportunity was not more visitors. It was getting more value from every one already arriving.
We rebuilt the on-site experience around the way people actually arrive. A TV viewer searching the brand on Google from their phone is a fundamentally different shopper than someone clicking through from email or arriving cold from another source.
By designing a distinct customer journey for each traffic source, with different landing experiences, proof points, and paths to checkout, we more than doubled the site's conversion rate within 90 days.
The numbers Feb-May 2025 vs Feb-May 2026
Metric20252026Change
Sessions73,67347,307-36%
Orders2,8474,660+64%
Conversion rate3.86%7.08%+83%
Channel-aware journeys
Different traffic sources deserve different paths to confidence.
+44% conversion lift.
+70% conversion lift from viewers searching on Google.
+66% conversion lift from brand-led traffic.
What we did
Compounding improvements across the funnel.
Channel-aware customer journeys
We mapped TV-driven Google searches, email, direct, and branded traffic, then built separate landing and journey logic for each.
Refined the offer per journey
High-intent traffic gets a fast path to the right product. Brand-led traffic gets stronger education and trust before being asked to buy.
Tightened the post-click experience
Page speed, hierarchy, and copy were rebuilt against the channel they served, not a generic homepage template.
Continuous testing
Every change was instrumented and tested. The 7%+ aggregate CVR is the product of compounding small wins across the funnel.
TV-led spikes
On high-traffic TV days, conversion reached 12%+.
Methodology
All figures sourced directly from Shopify analytics. Year-over-year comparison uses February 1 to May 8 in 2025 and 2026 to control for seasonality. BFCM and Christmas peak periods are excluded from both windows.
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