Harris Farm Markets

Redesign • Rebuild • Checkout Extensibility

Visit Website

Overview

Harris Farm Markets, an iconic Australian grocery brand, needed a complete overhaul of their decade-old online store. With shifting consumer expectations and the rapid growth of eCommerce, the goal was clear: rebuild their platform with a future-ready foundation while significantly improving the customer experience.


Challenges

  • The existing platform was outdated, making it difficult to implement modern eCommerce features.
  • Mobile usability was suboptimal, impacting conversions and user engagement.
  • The search and filtering system lacked efficiency, making it harder for customers to find products quickly.
  • The checkout process needed modernisation for better flexibility and seamless transactions.
  • Opportunities for upselling and cross-selling were limited.

Our Approach

We rebuilt the Harris Farm Markets online store using the Shopify 2.0 framework, ensuring a mobile-first approach with a clean, optimised user experience. Our strategy focused on:

  • Shopify 2.0 Migration: Upgrading the store to the latest Shopify framework for scalability, flexibility, and improved performance.
  • Enhanced Mobile UX: Prioritising intuitive navigation, speed, and accessibility for mobile users, given that a majority of customers shop on mobile devices.
  • Advanced Filtering & Search: Implementing a robust filtering and search system using Shopify’s Search & Discovery app to help customers find products faster.
  • Upsell & Cross-Sell Features: Strategically integrating upsell and cross-sell opportunities throughout the store, boosting average order value (AOV).
  • Checkout Extensibility: Migrating to Shopify’s Checkout Extensibility to enhance and future-proof the checkout experience.
  • Scalability & Growth: Laying the groundwork for continuous improvements and future expansion.

No items found.

Results

The impact of the transformation was immediate and significant:

  • 39%+ Increase in Sales: A noticeable jump in revenue within the first few months post-launch.
  • 33%+ Conversion Rates: Improved user experience led to a marked increase in conversions across all devices.
  • Faster & More Intuitive Shopping Experience: Customers now enjoy a seamless browsing experience with better navigation, filtering, and search capabilities.
  • Scalable Foundation for Future Growth: The new Shopify 2.0 framework ensures Harris Farm Markets can easily implement new features and enhancements without limitations.

Conclusion

Rebuilding Harris Farm Markets' online store was more than just an upgrade—it was a transformation that set them up for long-term success. By focusing on user experience, modern eCommerce best practices, and scalable solutions, we have positioned Harris Farm Markets as a leader in the online grocery space, ready for continued growth and innovation.

Interested in a Shopify 2.0 transformation for your store?

Get in touch to see how we can help optimise your eCommerce experience for the future.

Hey there 🙌🏽 Get in touch and start your project today!
Template details

Included in Greyhound template

Greyhound Agency Template comes with everything you need

12+ pages

25+ sections

20+ Styles & Symbols

Figma file included

To give you 100% control over the design, together with Webflow project, you also get the Figma file. After the purchase, simply send us an email to hi@byq.studio and we will be happy to forward you the Figma file.

Greyhound Comes With Even More Power

Overview of all the features included in Greyhound Agency Template

Premium, custom, simply great

Yes, we know... it's easy to say it, but that's the fact. We did put a lot of thought into the template. Greyhound Agency was designed by an award-winning designer. Layouts you will find in our template are custom made to fit the industry after carefully made research.

Optimised for speed

We used our best practices to make sure your new website loads fast. All of the images are compressed to have as little size as possible. Whenever possible we used vector formats - the format made for the web.

Responsive

Greyhound Agency is optimized to offer a frictionless experience on every screen. No matter how you combine our sections, they will look good on desktop, tablet, and phone.

Reusable animations

Both complex and simple animations are an inseparable element of modern website. We created our animations in a way that can be easily reused, even by Webflow beginners.

Modular

Our template is modular, meaning you can combine different sections as well as single elements, like buttons, images, etc. with each other without losing on consistency of the design. Long story short, different elements will always look good together.

100% customisable

On top of being modular, Greyhound Agency was created using the best Webflow techniques, like: global Color Swatches, reusable classes, symbols and more.

CMS

Greyhound Agency includes a blog and projects collections that are made on the powerful Webflow CMS. This will let you add new content extremely easily.

Figma included

To give you 100% control over the design, together with Webflow project, you also get the Figma file.